REESE'S PUFFS reimagined the future of breakfast — in the metaverse and real life — in collaboration with contemporary designer YOON and AMBUSH®. The REESE'S PUFFS x AMBUSH® collection is built on the inventive partnerships REESE'S PUFFS has become known for cultivating — from music to art and now fashion — by tapping into new experiences and creating covetable accessories, sure to please its biggest fans. The collection featured two collectible REESE'S PUFFS Cereal Boxes and the Chrome Puff wearable cereal bowl accessory. The Chrome Puff is the only accessory fit for the future of breakfast with a foldable chrome spoon, allowing you to bring your most fashionable self to the breakfast table, or wherever your morning takes you.

The innovative partnership reimagined the future with "The Breakfastverse," a REESE'S PUFFS-inspired metaverse that captures the cutting-edge style of YOON and AMBUSH® in an interactive online experience created to explore while you eat breakfast. Participants who navigated their way through the Breakfastverse and make it to the 'Chrome Throne' were entered into a sweepstake for a chance to win their own Chrome Puff or the Collectible REESE'S PUFFS Cereal Box.

To celebrate the launch of the Breakfastverse, REESE'S PUFFS and YOON staged a futuristic diner destination where food and fashion collide. Guests had the chance to taste, touch and see the future of breakfast in a chrome-filled REESE'S PUFFS experience where they can preview the entire REESE'S PUFFS x AMBUSH® collaboration at this exclusive preview event. "I've always been a huge REESE'S PUFFS fan, so getting the chance to think about what the future of breakfast could look like alongside an iconic brand was a dream come true. The Chrome Puff is our take on breakfast on the go in the most fashionable way. The metaverse called 'Breakfastverse' we built together is play time for the inner children in all of us. You can enjoy it by yourself as well as with family and friends. It will be a surreal experience that I think everyone will love." ―YOON