Beats teamed up with AMBUSH® to create custom Beats Studio3 Wireless over-ear headphones inspired by the brand's Fall/Winter 2018 collection, exclusively for the AMBUSH® AW2018 runway show. This custom headphone was a gift to people close to AMBUSH® who visited Star Rise Tower to see the AMBUSH® "NOBO" collection and the runway show.

YOON and VERBAL created the special edition Beats Studio3 Wireless Over-Ear Headphones with the concept of an accessory for every day to stand out from the crowd and matches the outdoor taste of the latest collect ion, designed in a modern "safety orange."

AMBUSH® unveiled the collection at the AW2018 "NOBO" collection runway show at Amazon Fashion Week where Beats by Dre was the official music partner. YOON curated a unique Beats by Dre playlist for the occasion. 

"All the collections that AMBUSH® has released so far have been influenced by music. Whenever I start creating, I incorporate visual and musical elements. Music is my imagination and sensibility. I want to express a world inspired by music in the design of AMBUSH®." ―YOON

AMBUSH® joined forces with Beats by Dr. Dre to release their very first product collaboration -- a special edition, glow-in-the-dark POWERBEATS. With this partnership, YOON was inspired by the creative spark that can come from your nocturnal side -- especially when living in a city like Tokyo, which comes to life at night with a particular energy.

POWERBEATS – AMBUSH® Special Edition is co-branded, with the red “b” badge and AMBUSH® logo featured on each earbud. They are wireless, designed for high performance, balanced, and pure sound reproduction. The rounded cable ensures an ergonomic and natural contour around the neck.

“I live in the middle of Shibuya, and I am always inspired by how the city glows at night time. I thought it would be cool to design a product that could capture that same city energy when you’re outside late at night listening to music. This collaboration was designed for anyone with confidence, having fun, being creative, and trying new things -- those kids always seem to glow the brightest.” ―YOON